Why Professional Photo Printing Is a Necessity for Phenomenal Photos

Before I got into the business of photo printing, like most people I did not truly understand the difference between professional photo printing and inkjet or other types of photo printing. By teaming up with a professional photo printing company, I quickly learned the difference between the two. And boy what a difference it is! This has become so very important to me, and I hope that by explaining what sets professional photo printing apart, you will share my enthusiasm.

Very few people understand what is meant by professional photo printing, particularly real photo paper processing. Kodak Endura real photo paper is a high quality, long-lasting paper that creates incredible photos by exposure to light and silver halide processing. No matter your skill level, once you see your photos printed on real photo paper, you will never want them printed any other way again.

So How Does This Process Work?

To spare you a lot of scientific jargon, let me give you the basics. The photo paper is exposed to light from a laser light. The exposure stimulates chemicals in the paper by covering it with very small diamond shapes. They overlap so that there are many diamonds all over the paper. The paper then goes through a warm RA4 chemical bath to stimulate as well as seal the colors. Due to the light sensitive paper, it is still loaded in a darkroom. The machines are also adjusted with every new roll of paper to make sure color quality is always consistent. Therefore, the colors in your photos will match the colors in all photos in the future as well. This is particularly great if you sell reprints of a photo.

Why Should I Care?

Professional, real photo paper processing is a process used to develop the photos of many professional photographers. When you have a professional photographer shoot an event such as your wedding or you have portraits made, they more than likely have the photos developed using this process. The intensity and depth of color created by the diamonds is so superior that it’s crazy to even compare these photos with photos made using inkjet processing. They have unbelievable neutral and black duplication as well. Unfortunately, a lot and I mean MOST of the places that people get their photos printed are not professional photo printers and use inkjet to print your priceless photos. Even some professional labs that expose photos to light using this process still use inkjet or press printing as well. So make sure that you ask how your photos will be printed before you decide on a professional lab or where you want to print your photos!

Kodak Endura media is held to an extremely high standard. Professional Kodak Endura real photo paper and media go through meticulous assessments to ensure a consistently superior product. Kodak makes sure that their products meet the highest standards in many areas including color, reproduction, and post processing.

How Long Will They Last?

Kodak Endura real photographs will last over one hundred years before they begin to fade if they are displayed. When stored in the dark they will last over two hundred years before they start to fade.

The Bottom Line

You absolutely cannot beat the amazing quality of Kodak Endura real photos. Not only do they last forever, they have extremely vivid color as well. Once you have your photos printed and processed on professional Kodak Endura real photo paper, I can assure you that you will never have them printed any other way again.